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The Ultimate Solution for
Media Optimization & Growth

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Uncover uses state of the art technology in Data Integration and Artificial Intelligence to deliver future proof Marketing Mix modeling.

the platform
[ 01 ]
ROI 360

Compare profitability between different media channels

Identify media channels that are not generating incremental sales

Evaluate on a weekly basis the return of your media budget

Evaluate on a weekly basis the return of your media budget

Compare profitability between different media channels

Identify media channels that are not generating incremental sales

[ 02 ]
MEDIA OPTIMIZER

Adapt the investment level to optimize revenue

Check the saturation level for each media investment

Adapt the investment level to optimize revenue

Find the budget distribution that optimizes total-ROAS

Check the saturation level for each media investment

Adapt the investment level to optimize revenue

Find the budget distribution that optimizes total-ROAS

[ 03 ]
METRICS MANAGER

Track your budget on a daily basis from all media investments

Check if investments are generating actual business outcomes

Track your budget on a daily basis from all media investments

Check if investments are generating actual business outcomes

[ 04 ]
FORECASTING

Create custom projections based on the forecast of each variable

Measure the sensitivity of your revenue to competitor activity and market conditions (price, unemployment, etc)

Measure the sensitivity of your revenue to competitor activity and market conditions (price, unemployment, etc)

Create custom projections based on the forecast of each variable

Maximize the
value generated
by marketing data

As available data grows exponentially, the challenge to extract real business value increases by the day. Uncover proprietary AI will help you refocus your attention on the essential.

Save up to 25% of your
media spending

30% increase ROAS in the
first 6 months of usage.

Up to 90% of time saving with
Media Reporting

Cases
from those who know us
Bernardo Marotta
[  Marketing Director – Cogna ]

Since we started working with Uncover, our understanding of the reach and impact of our marketing strategies has completely transformed. The Marketing Mix Modeling we have done together provides us with insights that allow us to make much smarter choices about where to invest our media budget. Now, we can effectively measure the return on investment of each marketing channel, and it has been revolutionary.With Uncover, we are navigating the complex universe of marketing with a much more accurate compass.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

from those who know us

Since we started working with Uncover, our understanding of the reach and impact of our marketing strategies has completely transformed. The Marketing Mix Modeling we have done together provides us with insights that allow us to make much smarter choices about where to invest our media budget. Now, we can effectively measure the return on investment of each marketing channel, and it has been revolutionary.With Uncover, we are navigating the complex universe of marketing with a much more accurate compass.

Bernardo Marotta
[  Marketing Director – Cogna ]
from those who know us
Filipe Almeida
[ Media Director - Suno United Creator ]

Uncover Platform feels like Playstation for media professionals.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

from those who know us

Uncover Platform feels like Playstation for media professionals.

Filipe Almeida
[ Media Director - Suno United Creator ]
from those who know us
Eduardo Sumi
[ Head of Creative Data – Artplan ]

Working with Uncover is embarking on an irreversible journey of discoveries. We need to be ready to break paradigms and preconceived truths. Letting go of our certainties.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

from those who know us

Working with Uncover is embarking on an irreversible journey of discoveries. We need to be ready to break paradigms and preconceived truths. Letting go of our certainties.

Eduardo Sumi
[ Head of Creative Data – Artplan ]
Partners

Get direct access
to data from
our partners

There is plenty more to
Uncover…

Uncover vs Marketing Mix Modelling

Our media optimization algorithms thrive where old-static MMM models failed…

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Find at least five million opportunities in your marketing department

We believe that Uncover Platform can find at least five millions in opportunities inside big advertisers marketing departments.

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Manage partner resources

From agencies to data suppliers - Uncover helps you have more visibility over how each partner is spending your resources.

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Play with data

Replace days building outdated dashboards and presentations by minutes building live reports in a data-rich environment.

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AI powered Planning

Plan your marketing budget and your goals using insights from predictive models.

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join us

It's better to build together

We work with great doses of creativity, data, design and technology every day.

We like to innovate together and in community, if you are interested in Data Science, Data Visualization, Functional Programming, or more, get in touch at – our team is diverse and made up of people who love to work and enjoy each other.

Ready to see your
data in a new way?
get to know our platform
[ BLOG ]
data-science
Mise en Place: Preparando os ingredientes do seu Marketing Mix Modeling

Como medir resultados de campanhas sem a ajuda de cookies

data-science
Introdução ao Marketing Mix Modeling (MMM) - Guia 2024

Como o foco mudou de simplesmente coletar para entender profundamente.

data-science
Estamos vivendo em uma era pós-dados?

Como o foco mudou de simplesmente coletar para entender profundamente.

Frequently Asked Questions

How does the Marketing Mix Model (MMM) work?

The MMM utilizes statistical regressions and artificial intelligence to analyze historical investment and sales data, calculating the sensitivity of sales to various marketing variables while controlling for factors like seasonality, price, promotions, economic conditions, and competition.

How is the effectiveness of Out-of-Home (OOH) ROI measured in the MMM?

OOH is integrated into the MMM through regression analysis that assesses its impact on lead generation based on historical investment data.

Which variable does the model optimize?

The model can be customized; by default, it focuses on optimizing the generation of Total Leads, allowing for automated updates but supports customizations to focus on other metrics like Traffic, Sales, or Revenue.

How can I prove that the MMM algorithm works?

Our model's accuracy exceeds 90%, with an always-updated approach in contrast to static traditional models. Its efficacy can be demonstrated through Proof of Concept (POCs), showing practical results.

How does the MMM handle categories with a long attribution window?

We use the Adstock algorithm to address media's lagged effects, effective up to 8 weeks, with adaptations for long conversion journeys, focusing on early metrics like Leads or Qualified Traffic.

Can the MMM measure the impact of Branding/Awareness campaigns?

Our models, through Adstock and variables like 'brand strength', can quantify the impact of Awareness and Consideration on Lead generation, complemented by the ‘Uncover Branding’ product for long-term analysis.

How long does it typically take to implement the MMM?

It varies from 4 to 8 weeks, depending on the client's data availability.

What data is needed to implement the model?

This includes media data (impressions, investment by channel), outcome data (leads, sales/revenue), control data (promotions, price), and external data (competitor investments, economic data).

How do you integrate offline and influencer data?

This is achieved through partnerships with media outlets and data providers or directly with media agencies.

What if I only have Sell-In data, not Sell-Out?

We explore alternative data sources if Sell-Out data is not available, with personalized options for each case.

How does Uncover decide which variables to include in the model?

The model is fully adaptable to the client's needs, with a joint validation process for the most impactful variables for sales forecasting.

Can the MMM be used to evaluate a creative or a specific campaign?

The MMM is ideal for optimizing media allocation across channels, with the capability to analyze the impact of specific campaigns on ROAS and sales.

How detailed can the models get in breaking down media?

The level of detail varies with the type of media, being more granular for digital.

What is the main difference between the Uncover MMM and a Traditional MMM?

The Uncover MMM is dynamic and actionable, focused on practical implementation and automatic updates, in contrast to static traditional models.

How is Uncover's service priced?

Pricing is not based on the number of variables but on a setup fee and a recurring license, with the option for ad-hoc studies.

What does Uncover deliver at the end of implementation?

Includes complete tool setup, presentation of results and insights, access to the platform for updated results and media simulations, and continuous support from the Uncover consultancy team.

If your question was not answered above, please reach out here