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Full Funnel Analysis

Full Funnel Analysis


Burger King

the second largest fast food chain in the world.


[ 01 ]

Burger King faced a challenging market conditions in 2023 and needed to optimize their budget by implementing a full-funnel strategy. Their objective was to determine how investments in Awareness and Consideration could effectively drive sales. They sought to strategically adjust their budget plan to achieve optimal results.

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[ 02 ]

To address this challenge, Uncover collaborated with BK Martech team to develop a revenue forecasting model based on marketing investments and economic projections. This model allowed us to evaluate the revenue sensitivity to each media strategy, enabling the identification of cost-saving opportunities and media channels that could significantly boost revenue.

A crucial factor for success was the development of a budget strategy that considered the interactions between digital and offline channels. This approach aimed to optimize campaign performance by leveraging the synergies between various marketing channels.

Once the model was deployed, the Uncover team could use the platform to fine-tune the strategy and evaluate the results. This iterative process ensured ongoing optimization and refinement based on real-time data and insights.

[ 03 ]

Uncover model reached 96% of accuracy in predicting total revenue

Uncover model reached 96% of accuracy in predicting total revenue