How do advertisers distribute their Black Friday investments?

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What are the media that generate the most ROAS?

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What are the investment trends in Black Week?

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This - and more - we answered in a free and original Uncover study, conducted by our Insights team.

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We analyzed +40 Retailer Media Mix models to see how the sales funnel, ROAS, and contribution behave in this key period

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What we discovered:

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• % of advertisers' investment in awareness, consideration, and conversion
• What are the 5 main media for those who want to leverage incremental business revenue
• How to guarantee the highest return on investment on Black Friday
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To download the study for free, just access this landing page.

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