In this episode of the podcast of World of Marketing, Daniel Guinezi, co-CEO of Uncover, explains how MMM can help brands to optimize not only media, but also distribution, price, and commercial strategies.
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He also makes a provocation: Marketing's new gold mine is the middle of the funnel, but few are taking advantage of it.
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You can check out the conversation in the video below:
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• Also read: How to implement Marketing Mix Modeling in your business

Are you interested in learning more about Marketing Mix Modeling and media optimization?

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