The CEO of Uncover, Daniel Guinezi, and Bernardo Marotta, from Cogna, were at Analytics Talks to discuss whether Marketing Mix Modeling can help answer the big question that haunts advertisers and media professionals: “Whose conversion is it?”.
- Also read: Introduction to Marketing Mix Modeling
With platforms that benefit each other and the challenge of going In addition to last-click, other ways of analyzing attribution have gained more and more space in the market.
In the conversation with the people of Boss Metrics, the differences between MMM and traditional attribution models, the importance of historical data, and how Marketing Mix Modeling can help companies of all sizes to optimize their investments were discussed.
Are you interested in learning more about Marketing Mix Modeling and media optimization?
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