In the third episode of Marketing Measurement Talks, the CEO of Uncover, Daniel Guinezi, talks with Felipe Prandini.
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Felipe is an administrator and heads the area of Marketing Science from Meta, where he works in partnership with the main Facebook advertisers, sharing lessons learned on the topics of brand building, investment efficiency in marketing, and best practices in media. The conversation covered topics such as:
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• What is value for the digital advertiser and what is value for users, and how the science behind Meta seeks to bring these two interpretations closer
• the difficulties associated with a quality measurement strategy, despite the evolution of current metrification possibilities
• the limitations that we still face when it comes to a holistic understanding of the causal relationships between media, brand, and sales

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