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In the second episode of Marketing Measurement Talks, the Uncover podcast, our CEO, Daniel Guinezi, talks with Bernardo Marotta.
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Bernardo is a marketing executive with over 15 years of experience, and today he leads a team of 140 growth, marketing and martech professionals at Cogna, the largest educational group in the country.
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The conversation covered topics such as:

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• The challenge of dealing with time when measuring campaigns
• parallels between marketing and genetics
• The possibilities of AI in marketing

In addition to curiosities, such as the case of an unusual factor, the cell phone battery, which influenced loan rates in India.

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