In the fifth episode of Marketing Measurement Talks, the CEO of Uncover, Daniel Guinezi, talk to Guido Sarti, partner and Head of Data at Gallery.
‍

They explore how the organization and integration of data are crucial steps before applying advanced analysis, and discuss the impact of strategies aimed only at short-term goals. Guido also comments on the last-click limitations, criticizes obsession with isolated metrics and highlights the importance of understand the full context of campaigns.
‍

• Also read: Media and measurement trends for 2025

In addition, it demystifies the idea that a single approach can solve all measurement challenges, stressing that the true value lies in the combination of methods and strategic insights.
‍

Watch the full episode below:
‍

‍