Data Science
MMM Starter: Marketing Mix Modeling platform for mid-size advertisers
May 6, 2026
words by  
Daniel Guinezi

When we founded Uncover, we believed that, with technology, the measurement and intelligence tools available to large advertisers would be available to the entire market.

Our ambition was always to try to push that movement forward. That's why we're happy to announce another step in that journey: the launch of first Marketing Mix Modeling solution for mid-size advertisers.

We worked hard to achieve an agile and self-service solution, which in no more than two weeks allows advertisers to measure the impact of ALL their media initiatives (on and off, from awareness to performance) on their e-commerce sales.

If you invest an average of R$300,000 a month and want to check out the solution, enter MMM Starter waiting list and be one of the first to have access!


Are you interested in learning more about Marketing Mix Modeling and media optimization?

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