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home/ uncover vs marketing mix modelling

Uncover vs.
Marketing Mix Modelling

Uncover vs.
Marketing Mix Modelling

Our media optimization algorithms thrive where old-static MMM models failed.

Find at least five million opportunities in your marketing department

Find at least five million opportunities in your marketing department

How we find opportunities inside big advertisers marketing departments

The Uncover Platform is a powerful tool that has the ability to uncover amazing opportunities within a large advertiser’s marketing department, potentially reaching up to 5 million. Let’s explore the various ways in which this value can be unlocked:

Media Savings The Uncover Platform has the capability to identify media channels that may be generating low incrementality or suffering from overspending. By analyzing the performance of these channels, it can pinpoint areas where budget can be reallocated to more effective platforms. Additionally, the platform can detect instances of attribution fraud, ensuring that resources are not wasted.

Missed Opportunities in Awareness and Consideration Channels: Often, advertisers underinvest in channels that contribute to building awareness and consideration among their target audience. Traditional last-click measurement tends to penalize these investments, as they may not yield immediate conversions. However, the Uncover Platform recognizes the long-term growth potential of such investments and can help advertisers identify and capitalize on these missed opportunities.

Data-Wrangling & Reporting The Uncover Platform streamlines the process of handling and analyzing data, saving valuable time that would otherwise be spent on laborious data-wrangling tasks. By automating reporting processes, it reduces the likelihood of errors caused by inconsistent data and ensures that insights are derived from accurate and reliable information.

Understanding Media Strategy Interactions One of the key features of the Uncover Platform is its ability to comprehensively understand how different media strategies interact with each other. By analyzing the performance and impact of various media channels, it enables advertisers to create a more synergistic acquisition strategy.

Competitive Analysis & Forecasting The Uncover Platform goes beyond analyzing an advertiser’s own performance by providing insights into competitors’ investments and strategies. By understanding how competitors allocate their resources, advertisers can gain a competitive edge and adjust their own timing and approach accordingly. Additionally, the platform leverages forecasting models to anticipate market trends, enabling advertisers to stay ahead of the curve and make informed decisions.

Uncover Platform offers a multitude of avenues for unlocking substantial value within a big advertiser’s marketing department. Reach out and help us find your 5 million.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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