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home/ uncover vs marketing mix modelling

Uncover vs.
Marketing Mix Modelling

Uncover vs.
Marketing Mix Modelling

Our media optimization algorithms thrive where old-static MMM models failed.

Manage partner resources

Manage partner resources

From agencies to data suppliers - Uncover helps you have more visibility over how each partner is spending your resources.

In the dynamic world of advertising, where every dollar spent counts, advertisers often face a common challenge - a lack of visibility into how their advertising agencies are allocating and spending resources. This lack of transparency hampers the advertisers’ ability to effectively monitor their campaigns, measure return on investment (ROI), and ensure efficient resource allocation.

Uncover Platform changes this by offering real-time insights into agency resource allocation and expenditure. Advertisers gain access to comprehensive dashboards that detail campaign activities, media placements, and expenses, providing a comprehensive view of ad spend in action.

Uncover Platform goes beyond visibility and offers robust governance features. Advertisers can set spending guidelines and thresholds for each partner, ensuring budget adherence and efficient resource optimization. With governance capabilities, advertisers maintain control over campaigns and make data-driven decisions based on up-to-date information.

Besides that, Uncover Platform enables advertisers to measure ROI from each agency partner. By tracking key performance indicators and analyzing real-time data, advertisers can assess campaign effectiveness and make necessary adjustments. This data-driven approach optimizes strategies, budget allocation, and maximizes advertising investments.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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