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MMM STARTER

Agile Marketing Mix Modeling for media leaders who have saturated performance channels

SIGN UP TO TEST
MMM STARTER

Agile Marketing Mix Modeling for media leaders who have saturated performance channels

SIGN UP TO TEST
MMM STARTER

Agile Marketing Mix Modeling for media leaders who have saturated performance channels

SIGN UP TO TEST

mmm in
weeksinstead of months

Uncover is the first platform to automate Marketing Mix Modeling (MMM) in Brazil. In weeks, Growth professionals can identify new avenues for growth without needing a team of data scientists.

who has used it?

"Since we started working with Uncover, our view of the impact of marketing strategies has radically changed.

Marketing Mix Modeling gives us insights to invest better and accurately measure the ROI of each channel."

Last-Click Does Not Correctly Measures Top and Mid-Funnel Impacts

Last-click attribution leaves huge gaps in measuring the impact of top and mid-funnel channels, resulting in incomplete strategies.
Last-click attribution models diverge from the reality measured by incrementality in 72% of cases
Of the total result generated by media, is not captured in click attribution


Source: 1st data Meta. 2nd data The New Business Case for Advertising (Les Bisnet)
Each approach has its role, but the challenge lies in integrating them when they point in different directions. Uncover integrates MMM with click attribution and incrementality tests.

Head of Media, diversify your funnel with confidence

Our platform automates MMM and measures the impacts of top and mid-funnel on your sales.
  • Implementation Time: MMM in a few weeks (compared to the market standard of 6 months)
  • 25% average improvement in return on investment
  • 360º Measurement Integration with Last-Click and calibration with experiments
[ 01 ]
INTEGRATION
[ 02 ]
STANDARDIZATION
[ 03 ]
MODELING
[ 04 ]
INSIGHTS
[ 01 ]
INTEGRATION
[ 02 ]
STANDARDIZATION
[ 03 ]
MODELING
[ 04 ]
INSIGHTS

Reduce your CAC of your e=commerce by investing in brand with 100% scientific backing

Understand, once and for all, the impact of branding on your revenue.

discover the channels saturated through a user-friendly interface and resume your revenue growth

Use our simulator, saturation curves, and forecasting tools to optimize your channel strategy.

Identify in real-time the biggest media contributions, online and offline.

Compare your results with performance rankings and trends

a new level OF MEASUREMENT, ENABLED in a few weeks

Secure your spot on the waitlist
SIGN UP HERE

marketing data hub AAA

Integrate sales and business data in real-time to track results, and evaluate whether optimizations were made and what their impact was.

Media Analyst, learn MMM and start discussing business metrics with your board, instead of vanity metrics.

Get access to Uncover Academy, with media and measurement training for team certification. We offer dedicated support and certification for partner agencies.
case study

How Uncover increased new customer acquisition for a major bank with an optimized media strategy.

Uncover used Marketing Mix Modeling (MMM) to identify the real impact of each media channel, correctly balancing performance and awareness.

insights

The model revealed that performance is a lever of interest and serves as assistance for organic search. Awareness and consideration, however, were underperforming and important as support for last-click conversion in Affiliates.

+52.000

accounts
added

R$15.4 mi

savings

+R$8.6 mi

revenue
additional

how does
it work?

[ 01 ]

integration

Data integration via Account IDs (conducted by Uncover)
[ 02 ]

ACCESS

Platform access delivery + Academy availability
[ 03 ]

MODELING

Modeling and model upload to the platform
[ 04 ]

TESTS

Training call + media tests
[ 05 ]

RESULT

Evaluation of results generated by initial tests

Ready to revolutionize your Marketing in a few weeks?

Join the waitlist and transform your media investments with Uncover.
SIGN UP HERE
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