Conheça o MMM Starter, nossa nova solução
de MMM ágil, e livre-se rapidamente da atribuição por last-click
Conheça nossa nova solução de MMM ágil, e livre-se rapidamente da atribuição por last-click.
An MMM that adapts to your business, not the other way around
Each advertiser grows in their own way, and Uncover translates their specific logic into statistical models that make sense for the company's real operation.
Google's MMM framework backed by deep market knowledge and hands-on experience across multiple industries.
Structure
Operation
Enablement
Integrations
Full MMM operation
Ongoing strategic support
Optimization recommendations
Constant model calibration
Flexible modeling infrastructure
Custom variables and methodologies
Enablement for internal teams
API and data integrations
White-label MMM structure
Multi-client operation
Faster insights and reporting
Flexible collaboration workflows
Incrementality measurement
Cross-channel analysis
Independent media validation
ROI reports for advertisers
See the actual return on every media investment. Compare channels, periods and scenarios from a unified, data-driven view.
Explore different budget scenarios, project the effect of each choice, and allocate the mix for maximum return.
Unified reporting across all channels and campaigns in one place. Full visibility for faster and confident decisions.
Same budget. A step up in results. Uncover reveals where your media strategy has room to grow.
Compare profitability across different media channels
Identify media channels that are not generating incremental sales
Evaluate the return on your media budget on a weekly basis
Evaluate on a weekly basis the return of your media budget
Compare profitability between different media channels
Identify media channels that are not generating incremental sales
Adjust the investment level to optimize revenue
Check the saturation level of each media investment
Adapt the investment level to optimize revenue
Find the budget distribution that optimizes total-ROAS
Check the saturation level for each media investment
Adapt the investment level to optimize revenue
Find the budget distribution that optimizes total-ROAS
Track your budget daily, considering all media investments
Check if investments are generating actual business outcomes
Track your budget on a daily basis from all media investments
Check if investments are generating actual business outcomes
Easily discover the return on optimizing your mix
Meça a sensibilidade da sua receita à atividade dos concorrentes e às condições de mercado (preço, desemprego, etc.)
Measure the sensitivity of your revenue to competitor activity and market conditions (price, unemployment, etc)
Create custom projections based on the forecast of each variable
As the volume of available data grows exponentially, the challenge of extracting real business value increases every day. Uncover’s proprietary AI helps you refocus your attention on what truly matters.
To work with Uncover is to embark on an irreversible journey of discovery. We need to be ready to break paradigms and preconceived truths. Let go of our certainties.
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
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To work with Uncover is to embark on an irreversible journey of discovery. We need to be ready to break paradigms and preconceived truths. Let go of our certainties.
The Uncover platform feels like a PlayStation for media professionals.
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
The Uncover platform feels like a PlayStation for media professionals.
Since we started working with Uncover, our understanding of the reach and impact of our marketing strategies has completely transformed. The Marketing Mix Modeling we did together provides us with insights that allow us to make much smarter choices about where to invest our media budget. Now, we can effectively measure the return on investment of each marketing channel, and this has been revolutionary. With Uncover, we're navigating the complex marketing universe with a much more accurate compass.
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
Since we started working with Uncover, our understanding of the reach and impact of our marketing strategies has completely transformed. The Marketing Mix Modeling we did together provides us with insights that allow us to make much smarter choices about where to invest our media budget. Now, we can effectively measure the return on investment of each marketing channel, and this has been revolutionary. With Uncover, we're navigating the complex marketing universe with a much more accurate compass.
Uncover vs Marketing Mix Modelling
Our media optimization algorithms thrive where traditional, static MMM models have failed…
Find at least R$5 million in opportunities within your marketing department
We believe that Uncover's platform can identify at least five million opportunities within the marketing departments of large advertisers.
Manage your partners' resources
From agencies to data providers, Uncover helps you gain better visibility into how each partner is using your budget
We work daily with large amounts of data and technology.
We enjoy innovating together and as a community. If you are interested in Data Science, Data Visualization, Functional Programming, or related fields, get in touch with us at join@uncover.co
Our team is diverse and made up of people who genuinely enjoy both working together and spending time together.
In the 14th episode of Marketing Measurement Talks, Daniel Guinezi hosts Eduardo Vieira, partner at SoftBank, for a conversation about how to build strong brands in the midst of accelerated growth.
The MMM utilizes statistical regressions and artificial intelligence to analyze historical investment and sales data, calculating the sensitivity of sales to various marketing variables while controlling for factors like seasonality, price, promotions, economic conditions, and competition.
OOH is integrated into the MMM through regression analysis that assesses its impact on lead generation based on historical investment data.
The model can be customized; by default, it focuses on optimizing the generation of Total Leads, allowing for automated updates but supports customizations to focus on other metrics like Traffic, Sales, or Revenue.
Our model's accuracy exceeds 90%, with an always-updated approach in contrast to static traditional models. Its efficacy can be demonstrated through Proof of Concept (POCs), showing practical results.
We use the Adstock algorithm to address media's lagged effects, effective up to 8 weeks, with adaptations for long conversion journeys, focusing on early metrics like Leads or Qualified Traffic.
Our models, through Adstock and variables like 'brand strength', can quantify the impact of Awareness and Consideration on Lead generation, complemented by the ‘Uncover Branding’ product for long-term analysis.
It varies from 4 to 8 weeks, depending on the client's data availability.
This includes media data (impressions, investment by channel), outcome data (leads, sales/revenue), control data (promotions, price), and external data (competitor investments, economic data).
This is achieved through partnerships with media outlets and data providers or directly with media agencies.
We explore alternative data sources if Sell-Out data is not available, with personalized options for each case.
The model is fully adaptable to the client's needs, with a joint validation process for the most impactful variables for sales forecasting.
The MMM is ideal for optimizing media allocation across channels, with the capability to analyze the impact of specific campaigns on ROAS and sales.
The level of detail varies with the type of media, being more granular for digital.
The Uncover MMM is dynamic and actionable, focused on practical implementation and automatic updates, in contrast to static traditional models.
Pricing is not based on the number of variables but on a setup fee and a recurring license, with the option for ad-hoc studies.
Includes complete tool setup, presentation of results and insights, access to the platform for updated results and media simulations, and continuous support from the Uncover consultancy team.
